Very British promotion to atracct Chinese tourists


Three of the England’s leading cities will offer a seamless holiday experience for Chinese visitors to make it easier than ever for that Asian tourists to explore the country.

The British tourism industry has joined with others worldwide who want to attract Chinese holidaymakers. London, Manchester, Birmingham and surrounding areas join forces to promote a unique tourism experience to Chinese visitors as promised by the promotion campaign.

The project, called ‘Experience England’, will offer tailored packages for Chinese tourists looking to visit the cities as well as trips to picturesque English villages and countryside hot-spots such as The Lake District.

The initiative will offer a seamless holiday experience for Chinese visitors, providing a one-stop-shop for flights, hotels and transport between destinations alongside a range of fixed and flexible itineraries in multiple English destinations.

The packages will be available via leading Chinese travel provider,, enabling Chinese visitors to discover English landmarks, icons and culture including: shopping trips to London’s West End, a VIP trip to English Premier League Champions, Manchester City and a tour of Shakespeare’s birthplace in Stratford.

The advertising campaign “very British” to catch Chinese tourists have nothing to envy others by the world. It also has the same reasons. The Chinese Academy of Social Sciences has forecast the number of outbound tourists from China will rise this year after record 4.5b trips for 2017.

Mainland Chinese tourists made a record 4.53 billion domestic and overseas trips last year, the number equivalent to three times China’s population of 1.38 billion, to top the world list in tourism volume.

According to figures compiled by London & Partners, the Mayor of London’s official promotional agency by 2025, the number of Chinese visitors to London is expected to increase by over 100 per cent.

“London and China have deep-rooted cultural ties and this partnership is further proof of our special relationship. London’s world-class attractions, shops and restaurants makes our city a fantastic choice for Chinese visitors looking for a unique holiday experience” London’s Deputy Mayor for Business, Rajesh Agrawal said to local newspapers.

The recent rapid growth of Chinese tourists in England and their spending power has shown that visitors have strong potential for contributing to the growth and development of the tourism industry in England, estimates, Chinese travel provider.

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