Brazil is reporting that visitor arrivals and tourism spending are up for the first half of 2018, results that come just a few months after the South American country instituted its electronic visa program for visitors from key countries.
That official measure last year skyrocketed American applications for Brazilian visas. Since the launch the global visa applications increasing nearly 36 percent in the first half of this year.
At the same time Brazil is working to eliminate the bureaucracy faced by tourists traveling to the country and the strategy is working. Vinicius Lummertz, who was recently named Brazil’s Minister of Tourism, is working to modernize the tourism sector and has positioned tourism growth as critical to the country’s economic success.
A recent Ministry of Tourism report said tourists in Brazil increased eight percent in the first half of this year compared to the first six months of 2017: 3.15 million international visitors.
According to preliminary figures from the Ministry international tourists also spent 5.6 percent more money in Brazil between January and June of this year compared to the same period last year.
The international expenditures in Brazil totaled $3.24 billion, compared to US$ 3.06 billion in 2017.
An experts forecast released assured that in the second half of the year is also to be a positive one. The country will see an increase in international airlift. Ninety-three new flights will start connecting airports from overseas to the country, including direct flights to/from Sao Paulo and Tel Aviv, Dubai, Rome and Lisbon and more.
By next year, there will be an additional six international flights, three of which will connect visitors from Sao Paulo to Las Vegas. Existing routes will also see more frequent connectivity such as those between Sao Paulo and Miami, Campinas, and Lisbon and Rio de Janeiro and Paris.
The new connectivity showcases the efforts of Brazil’s tourism ministry to connect international travelers with Brazil.
“Embratur works in all these markets to promote diversified destinations in Brazil and boost demand,” said the general coordinator of the tourism competitiveness and marketing intelligence unit at Embratur, Alisson Andrade.
Brazil with its natural diversity, landscapes and spectacular culture is still below its possibilities in arrivals of international tourists.