How hoteliers can succeed in the digital world


TrustYou, the world’s largest guest feedback platform, based in Munich, released their latest eBook that breaks down the technologies and software that modern hoteliers need to use to succeed in a digital age.

The ebook also emphasizes their impact over all phases of the guest journey, from the initial booking to post-stay ROI measurement. The Hotelier’s Tech Guide provides with insightful information about hotel technologies determine the success of a guest experience, as well as a hotel’s overall operations, reputation, and revenue management.

The Guide includes information about Customer Relationship Management Systems, Property Management Systems, Direct Messaging, and the so called Internet of Things;The final chapter of the eBook tackles up-and-coming, innovative tech concepts such as Artificial Intelligence and Virtual Reality – technologies that are not yet widely used, but can positively impact the guest experience.

According to experts virtual reality fits like a glove at hand in the Hospitality Industry. Advances like the internet, social media, and smartphones all impact how people plan, travel, and go on vacations.

Virtual reality tech (VR) is “the next big thing,” and, unlike previous tech ideas that didn’t really catch on, VR has a lot of support. There are multiple companies creating VR headsets, 360-degree and VR cameras are becoming more affordable, and innovative people are finding uses for the tech everywhere, from entertainment to engineering.

For example, Marriott has started offering “VRooms” in select hotels where guests can try out a Samsung VR headset and watch some full 360 degree videos. It’s part of their new approach to appeal and attract millennials to their hotels. VR can also be used for recreation, both on an individual and group basis. VR arcades and theme parks are starting to crop up, using the technology for interesting results.
These attractions fully immerse visitors into a reality and give them real challenges to solve while moving physically in the real world, but having their senses stimulated virtually.

The artificial intelligence is playing an increasingly important role in the hospitality industry, primarily because of its ability to carry out traditionally human functions at any time of the day. This potentially means that hotel owners can save significant money, eliminate human error and deliver superior service.

One of the key customer service challenges for hotels is responding to customer questions quickly and artificial intelligence now provides an additional option for tackling this problem. Moreover, it has the capacity to assist with tasks like data analysis and, through data collection, can effectively “learn” and adapt to customer interactions.

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