Automation, Authenticity and Blockchain are three major areas for consideration as evolving technologies and trends that will impact travel, and tourism over the next decade.
The Sabre Labs 2018 Emerging Technology Report from the Sabre Corporation in Southlake, Texas, evaluates automation, authenticity and blockchain as three major areas for consideration.
According to the report cited today by TravelDailyNews International, the Daily travel & tourism news portal for the international travel trade market in London, automation is not a new idea. “However, advancements in A.I. and machine learning offer the potential for step-changes in how we may be served in our digital environment”.
The specialized study added that awareness and cognitive capacity for machines suggest a huge range of opportunities for those serving the travel space to completely rethink when and what to sell, how to staff and operate their businesses, and how to anticipate and exceed their own customers’ needs.
Refering to Authenticity the Sabre Corporation, the leading technology provider to the global travel industry, consider that in our current age, “trust is in low supply – so authenticity and authentic experiences are more valuable than ever”.
At the same time, businesses increasingly need to rely on technology and digitization to interact with their customers at scale.
“But is technology in tension with authenticity? Is digital the enemy of the real? the report. And how can we reconcile augmented and virtual realities with authenticity? the report ask.
Regarding Blockchain the report said that huge volatility in the price of cryptocurrencies has been dominating headlines “but serve to overshadow the value in the underlying blockchain technology”.
“Separating crypto hype from the actual potential of distributed ledger technology – which enable secure, “trustless” transactions to take place – can be hard to do, recognized
“But there is significant promise for blockchain as it relates to travel, not the least of which is this: imagine heading off on a round-the-world trip without having to bring your passport or wallet” Sabre Corporation experts added.