The China-New Zealand Year of Tourism 2019 will be celebrated in style according to the two government’s initiative that encourages bilateral tourism and cultural exchange.
More than a year before the celebration the China Tourism Exchange will provide a platform for Queenstown tourism businesses to strengthen relationships with key travel trade partners in China, focusing on highlighting unique experiences and encouraging year-round travel.
Destination Queenstown is leading now a delegation of Queenstown tourism businesses and officials to China in one of the first events of that tourist party.
A press release of Destination announced that the Exchange, held 15-20 October in three China cities, will also provide an opportunity for a group of Queenstown’s tourism industry operators to gain market intelligence about Chinese travel habits.
“Chinese visitors are a vitally important part of our visitor make-up, being our largest long-haul market by both value and volume. The Exchange will provide a forum for Queenstown businesses to connect with and deepen relationships with key Chinese contacts, with the intention to showcase Queenstown’s premium experiences as a collective” the press released added.
Queenstown is a good option for Chinese tourists.
The city is located on the shores of Lake Wakatipu on the South Island, next to the Southern Alps.
Known for adventure sports, it is also a base to explore the vineyards and historical mining towns of the region. Bungee jumps are made from the Kawarau Gorge suspension bridge and boat rides on the Shot over and Dart rivers.
In winter, skiing is practiced on the slopes of The Remarkables and Coronet Peak.
China is New Zealand’s second-largest international tourism market.
The market is undergoing a shift towards Free Independent Travellers (FIT) as Chinese become more confident about organising their own trips and seek fresh, unique experiences.
New Zealand tourism authorities are focused on encouraging the Chinese to travel to the country outside of peak periods and to discover the variety of sights and activities available across the country.