A cocktail bar will offer soon a slice of Caribbean beach life in the heart of London’s West End.
The place is more than a cocktail bar. It is the concept of promotion that the Antigua & Barbuda Tourism Authority has launched to attract London tourists.
From 28th April through to October, Archer Street will be transformed into a beach bar with a series of special events to be announced throughout the summer.
Designers say the pop up will transport guests to the laid-back glamour of Antigua, with its picture-perfect beaches, sublime sunsets and warm welcome.
According to the Hospitality and Catering New web site, the bar will be reminiscent of a typical Antiguan beach bar, which have become more accessible to visitors following the launch of the Beach Bar Trail last year.
“This brought the island’s many beach bars together on one map for the first time. The pop up will have sandy floors, rustic Caribbean décor, a 360 degree view of Antigua’s Shirley Heights viewpoint and Antiguan themed cocktail menus, all mixed with the island’s English Harbour Rum”, the digital publication said.
“Our partnership with Archer Street was a huge success last year in terms of exposure for the destination and inspiring new audiences about another side of Antigua. We found that there is a strong affinity between Archer Street guests and the type of visitors who wish to travel to Antigua and we look forward to another productive summer at Archer Street, with some exciting initiatives in the pipeline”, Cherrie Osborne, Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority said.
The project in the West End of London is part of the effort of these sister islands to leave behind the bad memories left by Hurricane Irma last September.
Barbuda was left with 95 per cent of its buildings destroyed or significantly damaged and its entire population evacuated. Antigua, meanwhile, suffered minimal damage and was open four days after Irma.